Sari Singerman Photography

Full rebrand and digital buildout for boutique photographer Sari Singerman, positioning her for premium clients and tripling her session rates.

Brand · Digital Marketing · Revenue Strategy

Year
2023-2026

Client
Sari Singerman

The Challenge

Sari’s a talented photographer who needed to reposition herself as a boutique photography brand and triple her session rates. To get there, she needed a new website that reflected her quality, social proof that backed it up, a Facebook presence, a streamlined booking system, and expanded school portrait offerings with the marketing to match.

A couple dressed in wedding attire standing in a vineyard during sunset.
Screenshot of a personal website homepage featuring a portrait of a woman holding a camera and a paragraph describing her photography work and philosophy.

What I Did

I built her digital presence from the ground up — new website, Facebook page, and booking system that made scheduling sessions effortless for clients. I managed her client email correspondence and created marketing flyers and email campaigns to pitch her services directly to schools.

To grow revenue, I expanded and repositioned her school portrait packages, adding specialty items and new session options. The real unlock was renaming and reframing the packages around emotional milestones — grandparents, graduation cards, the fleeting nature of these moments. The language guided families toward decisions that felt right rather than just cheap.

I built a PhotoDay SMS and remarketing email flow to re-engage parents who opened but never ordered, and expanded Sari into a completely new market by managing her booth at the San Francisco Writers Conference.

A woman with curly blonde hair and glasses smiling and raising her arm in an office or airport terminal, holding a professional camera with a strap. She is wearing a black blazer and has a blue lanyard around her neck.
A group of four people, three men and one woman, standing outdoors in front of large trees with green foliage. They are smiling and dressed casually.
A young man wearing a green graduation cap and gown holding a black diploma cover, smiling outdoors with trees and benches in the background.
Collage with four portraits of people, a central decorative logo, and the text "Picture Perfect Tips" and "sariphotography.com."
Black background with white text promoting student portrait photography by Sariphotography.com, encouraging framing accomplishments with a humorous message.
A promotional graphic celebrating 15 years of graduation photos, featuring a list of photography services and two photos of graduates, one group and one individual with a family, set against a black background.
A young woman playing a brass instrument, possibly a trumpet, in a band setting, accompanied by a person playing a saxophone, with text overlay honoring upcoming seniors' passions, and website reference sariphotography.com.
A promotional flyer for a business portrait photography session with Sari Photography. The flyer features a woman with long, wavy, red hair and blue eyes, wearing a mauve top, posed outdoors with a blurred natural background.
Gift certificate for Sari Photography Boutique Family Portrait Voucher, valued at 800 dollars, with spaces to fill in recipient and sender names, and valid for one year. The card features a woman smiling and holding a camera outdoors with trees and s
Group of diverse people celebrating graduation outdoors, with green trees in the background.

The Results

School Portraits Average order value from $35 → $139 20% revenue increase per session $12,500 → $15,000 per private academy session

SF Writers Conference 30 appointments filled over 3 days 30% upsell conversion rate $7,500 in event revenue New email list, social proof, and shareable content that kept working long after the event ended

A group of five people standing outdoors next to a large tree with twisting branches and green foliage, smiling and posing for a photo.

“Julie is so patient and thoughtful. She helped me highlight my work in a way that makes me so proud of my unique approach to school photography."

— Sari Singerman