Ted Guice Fitness

Transformed a beloved local fitness instructor into a recognized digital brand — with NBC features, 1,500 YouTube subscribers in 3 months, and a community that showed up every single day.

Digital Marketing · Content Strategy · YouTube · Public Relations · Community Growth

Year
2021-2023

Client
Ted Guice

The Challenge

Ted had something most brands spend years trying to build — a genuinely devoted fitness community in Palm Springs. But his business lived almost entirely in person and on his personal Facebook page. With retirement on the horizon, he needed a path toward online revenue and a digital presence that could outlast any single location or season.

A muscular, older man with a white beard and short hair, wearing a black tank top with green and white text that reads 'TED GUCHE fitness' and a website link. He is smiling slightly and standing in front of a colorful pixel art background.
Ted Guice at NBC Palm Springs for his feature in 2022.
Ted's G-Force workout crew at Ruth Hardy Park in Palm Springs helping people over 50 get fit! Group of twelve people standing on a basketball court outdoors, many wearing red and black.

What I Did

I built Ted's full digital ecosystem — YouTube channel, Business Facebook page, Instagram, and TikTok — and developed a content system to keep it all running consistently. Including Ted’s previous G-force community facebook group with 1k followers and consistent engagement of 30+ comments/post as well as a consistent personal training and free morning park workout with steady attendance of 100 people.

On YouTube I launched a weekly publishing rhythm: one long-form video and three Shorts per week. I handled script development, SEO optimization, professional branding, and intro/outro production — collaborating with a videographer and web developer to bring it all together.

For monetization I recommended and mapped out a YouTube and Patreon strategy designed to convert Ted's loyal in-person community into long-term online subscribers — giving him a scalable revenue stream as he planned for retirement.

I also pursued strategic media placements that earned Ted multiple NBC Palm Springs features, cementing his authority as the go-to fitness instructor in the Coachella Valley.

A middle-aged man with a beard and gray hair, wearing a navy blue T-shirt, standing in a gym with fitness equipment in the background. The text 'TED GUICE FITNESS' is displayed on the image.
Black and white collage of people exercising outdoors, with the logo and text 'Ted Guisce Fitness' in the center in green and white.
Group of people standing on tennis court, wearing athletic clothing and masks, celebrating outdoors with arms raised and smiling.
A smiling older man with a beard and short gray hair at a gym, standing in front of workout equipment, promoting Ted Guice Fitness with the text "TED GUISE FITNESS".
Two elderly men sitting on a large tree branch outdoors, both wearing black tank tops and talking to each other. The man on the left has a beard, and the man on the right has a mustache and is gesturing with his right hand.
A cartoon woman doing a squat with a barbell, with text saying 'I definitely won't be able to sit on the toilet tomorrow'.

The Results

  • 1,500+ organic YouTube subscribers in the first 3 months

  • Multiple NBC Palm Springs features — personal interviews and community coverage

  • 90% daily class retention during 2020 disruptions

  • 60% increase in G-Force t-shirt sales

  • 100+ class participants at peak engagement

  • 15+ participant interviews captured for ongoing content

  • Best of Palm Springs #1 Fitness Instructor 2022

A smiling man with a white beard and short hair wearing a navy blue t-shirt in a gym or fitness center.

"Julie encouraged me to be a star while leading my fitness business on a creative path towards autonomy."

— Ted Guice