Adult Health & Fitness Today
Doubled a nonprofit fitness center's Giving Tuesday fundraising goal through a targeted digital campaign — raising $2,000 for a Palm Desert senior community.
Nonprofit Fundraising · Social Media · Digital Advertising
Year
2022
Client
Mercedes Godfrey
The Challenge
Adult Health & Fitness Today is a nonprofit fitness center serving older adults in Palm Desert — providing equipment, instruction, and community to seniors who need it most. The organization relies heavily on Giving Tuesday as its primary annual fundraising moment, making every campaign count.
Their goal was $1,000. I thought we could do better.
What I Did
Built and executed a full Giving Tuesday fundraising campaign for a Palm Desert nonprofit serving older adults — including video editing, chopping raw footage into shareable clips, and adding copy overlays highlighting the organization's health education, fitness classes, and training programs. Every video closed with a clear call to action: donate, give the gift of health, make a contribution this Giving Tuesday. I collaborated with the web developer to set up a dedicated donation landing page, created the Facebook fundraiser, and positioned the organization's story to move donors from awareness to action — doubling the fundraising goal from $1,000 to $2,000.
Giving Tuesday works when the ask feels personal. This banner was built to remind donors that supporting a fitness center isn't just a donation — it's an investment in their neighbors.
Donors give to impact, not need. A grant highlight reel tells the story of what's already been accomplished — and makes the case for what's possible next.
Get fit for Halloween
Give your viewers a reason to work! Have you ever heard “Run like a bear is chasing you!”? This video highlights that concept, attaching it to the myth of zombies coming to life on Halloween night. It also sparks discussions on social media, engages your audience, and demonstrates to investors the power of their dollar during the giving season.
Could you show the hilarious blooper moments you created while editing your finished content? Viewers love to laugh with you and support your journey.
The Results
Doubled the fundraising goal from $1,000 to $2,000
Established the organization's Facebook presence from scratch
Built a dedicated donation landing page in collaboration with the web developer
Produced a full suite of campaign videos with community messaging and donation calls to action
Increased local community awareness and online engagement
Created a repeatable campaign model for future fundraising
“Gave me energy to put myself out there and get comfortable fundraising."
— Mercedes Godfrey